Blue in Context - Dawson Denim

This location-based project was developed as part of my university work and takes inspiration from Dawson Denim. The shoot places models dressed in blue denim within urban street environments, using location as a way to frame and enhance the garments.

Brightly coloured surroundings were chosen deliberately, allowing the blue denim to stand out through contrast. In post-production, these colours were made more prominent to further separate the clothing from the environment, creating imagery that feels bold, graphic, and visually considered.